About Us

Back Then

Urban Smalls was born in New York City's East Village in 2004 with the weighty mandate of liberating youngsters from the confines of "cutesy." The result was a lively, colorful and comical line of baby gift wear that catered to a new generation of parents and gift givers that could be found everywhere from People Magazine to Good Morning America.  As the years rolled by, those fashion-forward babies blossomed into hip kids looking for a trend-setting style that is often funny, always cool.


Urban Smalls brings an edgy, laid-back look to youngsters' wardrobes everywhere. What started as trendy baby gifts has evolved into a trend-forward, proud-to-be-me kidswear collection spanning infant through tween. Our rough'n'tumble kid-tested garments are made from only the softest fabrics and withstand the hand-me-down test of time.


Ethical Manufacturing

Urban Smalls is proudly manufactured in Guatemala. Our products are made in Goodkraft, our 70-person factory in Antigua, Guatemala. All employees are guaranteed a living wage*; this includes the lowest paid, entry-level positions such as factory cleaning staff.

We also offer various incentive-based bonuses throughout the year, a zero-interest personal loan program, 12 weeks of maternity leave, and training and certification programs paid by Goodkraft.

Sustainable Sourcing

We use a sustainable model for sourcing local fabrics by purchasing production overages from other garment factories.

​All garments are made to order, meaning we have zero inventory waste. Seconds and printing errors are donated to local charities.


Environmental and Social Impact

Goodkraft is a licensed exporter certified by the Guatemalan government through an environmental study and factory safety audit.

Goodkraft has voluntarily implemented 100% biodegradable packaging for all products.

Goodkraft partners with the non-profit/social impact organization MAIA Impact School by providing financial support, product donations, and employment opportunities for program graduates. Learn more about MAIA here.

* Source: Cleanclothes.org and maquilasolidarity.org